The vast majority of visitors to paywalled sites — 90% — expect companies to provide at least some free content before they encounter the paywall, according to a survey of 200 new media professionals conducted by DigiCareer. A majority of those media professionals (52%) reported immediately leaving a site after encountering a paywall and 58% were unsure if they'd visit a site again after hitting the wall. Full results can be found here.

Amazon is pitching ads on the Kindle Fire's welcom screen, telling ad agency execs that they must spend about $600,000 for any package that includes such an ad.

Steve Buttry suggests a list of practices to follow when aggregating news stories: "It’s one of many areas where journalism practices and standards are evolving, and I believe standards are actually improving in most cases."

Berkshire Hathaway's buy of Media General's newspaper chain shows Berkshire head Warren Buffett has become a national booster of the newspaper industry.

Some TV shows may find new life online and through streaming outlets such as Netflix after getting the axe from the broadcast homes. Tony Wible, an analyst with Janney Montgomery Scott: "Digital can provide a way to recycle shows that have been canceled, because there’s a lot more pressure on those platforms to go toward original content."

Josh Marshall, publisher of Talking Point Memo, now views what was launched as a website as a bundle of knowledge and expertise that "exists inherently on no particular platform"  —  which is why he's moving big into mobile and video.

Ken Doctor: "At first glance, the question of whether professors and journalists are in the same business seems almost absurd ... Online, though, these historic differences seem to fade rather quickly. We read to learn, whether it’s a course on European history or the latest twists and turns of current European economic drama. Greek tragedies of two different era. We read to understand and make sense of things."

Mark Zuckerberg, Facebook founder, chairman and CEO, clad in his signature hoodie, rang Nasdaq's opening bell this morning, ushering in the start of a new era for his company. The stock has not taken off as fast as some expected though: It was trading up only 8% through the first half of Friday.

Speaking at the OMMA Video conference, Viacom Media Networks' executive VP-CRO Colleen Rush identified three categories that draw people in to social TV: the ability to communicate, check comments and consume content. The "Three C's," as Rush puts it, are the driving force behind social TV.

A new Viacom study on social media says viewers engage around seven different types of social television activities — online or offline — a week.